Camp Promise

Stuff here about how/why I made camp and what it’s grown into. Including things like: how it all started and the 1700-person facebook group that got me a press interview with the CDC, how camp was started in 6 weeks and what went into that/how it was fundraised/that i did everything from planning and applications and donations and cutting videos, etc.

lioness

As a woman in the creative department, it’s hard not to feel isolated. So we created a chance for women to surround themselves with a pride of lionesses (a nod to the industry’s biggest honor) that represent real women in the industry.

Working on this app didn’t just mean usual writing duties. It meant staying up all hours of the day and night to interview ad women from around the world. Earning the trust of these women to get really authentic audio clips. Then cutting these 35+ interviews into the perfect soundbites on my laptop when an editor wasn’t available.

It wasn’t on brief, but soon enough Google and the agency hadn’t just bought in, UN Women’s Unstereotype Alliance wanted to get involved as well. Stay tuned…something great is coming…

the badass women’s project

This project started out as a personal growth endeavor. And is about to become something pretty cool…