Storyteller
A lot of professional writers go home at night to work on the next great American novel. I’m not one of them. I don’t write because I like writing. I do it because I like conveying ideas. I like crafting stories with purpose, no matter how big or small. And I like making complex ideas easy to understand—even if that means using no words at all.
dow “bread”
Methocel™ gluten replacer. There’s nothing heartwarming about that name. But “Bread” visually transformed it into a story we could all relate to and a spot that could air globally without needing much translation.
Click here to watch the making-of film for this spot and the one below it.
Dow “Train”
“Train” and “Bread” were used to launch Dow’s Solutionism™ campaign—their transformation from a chemical company to a solutions company. This brief was initially to sell a chemical that keeps train tracks quieter, but the story of that potential was so much bigger—too big not to tell.
Dow “hopeful”
When Dow made its debut on the global stage as a top Olympic sponsor, they wanted to do so in memorable way. This spot (which aired during the Opening Ceremonies for the London Olympics) turned a story of sustainability into an endearing journey of the planet realizing their Olympic Dream—a greener, more sustainable Olympics. To support this spot, we created an online game, outdoor and taxi videos in London.
