Founders & Startups
When I left big agency life, I took with me all the tools and experience I’d gained in more than 15 years in the industry to focus on helping growing businesses tell their story. I’m especially passionate about amplifying the voice and beliefs of a founder throughout a growing company and helping adolescent brands through the awkward years.
“My brand identity was a blend of vague, emotional feelings and concepts until she solidified them into a cohesive, compelling story.”
It May Be Time For Outside Help If…
It feels like you’ve strayed from your mission as you’ve grown
New employees don’t seem to “get” the culture
Processes are being bottlenecked for the founder’s approval
Your website is missing an “About Us” section
Your brand voice is inconsistent across communications
You struggle to come up with social media content
You want to prevent Founder’s Syndrome
“Trusting an outsider with my business has always been hard for me...but Terin has brought so many great and useful ideas to the business and changed the way I run it.”
Scale Without Diluting Your Brand
Brand mission, purpose, values, voice & personality
Taglines, brand & product naming
Employee onboarding, handbooks, & communications
Articulating your voice so it’s consistent no matter who works on it
Tell Your Story Internally & Externally
About Us Website Copy
Product & Brand Launch Videos
Social Media Pillars & Guidelines
Packaging & Product Launches
From One Founder to Another
In 2009, I founded a summer camp for people with muscular dystrophy. Over the next 10 years, we grew to 3 states—serving hundreds of campers with special medical needs. In that time, I not only learned to be scrappy, but to document and delegate so the organization could grow in a healthy way. I learned to overcome Founder’s Syndrome, articulate my passion to people I’d never meet, and eventually successfully retire from the program. And an even bigger sign of success—since I’ve left, the program has continued in the same spirit without me and grown to 5 locations.